If you’ve already encountered these limitations and tried to avoid them with the help of Google Analytics 360, you’ll know that sometimes even Google Analytics 360 isn’t enough. Luckily, for businesses that dream big, there are special tools for end-to-end analytics. LTV and cohort reports are still in the beta stage, and you can’t get ROPO reports for lack of necessary data.Its attribution models are inflexible, standard, and limited.It doesn’t consider cost data for non-Google campaigns.It doesn’t take product refunds into consideration.Google Analytics is really powerful for analyzing websites, but it has its limitations which are not so comfortable for marketers and business owners: You can find answers to these questions by looking at sources and channels in reports and dashboards. How do they get to my site and become customers?.

They help you answer the most important questions as a website owner: What you must know about your web traffic are its sources, channels, and metrics. Actions on the website are registered as hits, and hits are merged into sessions according to Google Analytics logic. Google Analytics shows data about website traffic and data on user behavior in the form of hits and sessions. It’s perfect for beginners and has an advanced paid version - Google Analytics 360 - for websites with lots of traffic. The most popular (and free) tool for website analysis is Google Analytics.

Analyse web traffic